If it feels like more of the content on our screens is just soulless, factory made, well, Content, you’re not wrong. Back in the early days of Hollywood, when people could only watch in a theater, the studios had time to find the best writers, directors, actors, and stories and meld disparate parts into enduring art. Now everyone (even some guy with a smartphone and a TikTok account) is competing for our attention.
There’s no room for error, and functioning that way is itself an error.
It’s human nature to look for foolproof formulas. Those who have the money and need a return on their investments turn to the engineers to find ways of eliminating risk, while also demanding quick turnarounds. The result for the audience is that we’re getting assembly line TV dinners, rather than wholesome meals made from scratch. If it feels like more and more of what’s hitting our screens isn’t any more satisfying than a microwaved salisbury steak that came wrapped in plastic, we’re not wrong.
Content is getting dumbed down.
A recent article in PC Mag explains it well. Netflix is clearly asking writers to craft their dialog so that characters explain what’s happening for the convenience of people who aren’t looking at the screen. Well, they’re looking at a screen all right. It’s just not the TV screen as often as it’s their phone. Those tweets aren’t gonna read themselves. Fortunately, we’ve got characters saying, “We spent a day together. I admit it was a beautiful day filled with dramatic vistas and romantic rain…”
Which anyone who was paying attention would already know.
One of the things I learned from Burn Notice is that if you really want someone to believe you (especially if you’re lying), you make them work for the information. Until there’s an investment, until some effort has been put in, anything we’re given lacks value. The less attention our movies demand of us, the less value they have. Thus, it’s Content for the background and not worth returning to for a second for third look.
Easy in, easy out.
There’s another way the studios are looking play it safe and secure our attention. I first became aware of this from Blaine at Criticless Cast, with a video on how movies get cast based on actors’ social media footprint. In an interview actress Maya Hawke said that she’d like to delete her Instagram and just focus on acting, and was warned that movies will have more trouble getting made if the cast doesn’t have a total number of followers.
Anyone else see a problem with this?
On paper, it might make sense. More fans for the people involved means more tickets sold. Right? But if the available actors with the right quota of followers don’t fit the parts, the movie will suffer. Audiences will be merciless toward a miscast star, because at the end of the day story is king. And that’s assuming that this metric is even useful. Dwayne “The Rock” Johnson is hugely popular on Instagram, but did anyone watch Black Adam?
These are the last ditch attempts to save a failing industry.
The era of the moviestar is over, and influencers don’t sway people the way they think they do. Otherwise, the election would have gone very differently and we’d watching Jungle Cruise 3 this summer. There is no formula for success, just one rule: Whoever has the best story wins. Hollywood knows they don’t have the best stories anymore, and the audience is waking up to who does.
Welcome to Indiewood.