Culture is healing.
I don’t want to speak too soon, but after nearly a decade of insanity things seem to be moving in a saner direction. We’ve gone from NFL players disrespecting the national anthem, to NFL players celebrating President Trump’s quirks. Trump himself can go to a UFC event and virtually no one makes it political. We’re having fun again, which is how it should be.
But there’s more.
Political commentary is boring now. The news may not be boring, what with World War III about to be recognized and people using bear costumes for insurance fraud. Still, there’s more talk about what is and less expostulating about it. Legacy media is gasping for air, and the grifters are running low on content. On top of that, Hollywood has lost all trust, credibility, and goodwill. After a steady stream of bate-and-switch stories, embarrassing political takes, and outright hostility toward fans, they wonder where their audience went.
All these things are good, but not an end in and of themselves.
All these things are hints of opportunity, for those willing to see and take it.
Last night I watched two videos that gave me some hope that there are people out there who have been biding their time, waiting to seize a moment like this. First I watched the pilot episode of Michael McGruther’s Long Haulers, an AI animated, sci-fi sitcom. Sure it’s still entrenched in the uncanny valley, but you’d have to be blind to not see the potential. McGruther is a pioneer in this exciting new medium, and things will only get better.
Big studios, your days are numbered.
Then I watched Will Jordan’s (aka: The Critical Drinker) Rogue Elements proof of concept TV pilot. You’d never guess that this 45 minute episode was independently produced and not from some British media company. The production values are top notch, even if the plot left me feeling like I’d come in an hour late to the story. I’d gladly watch an entire season, though. And I’m happy to see that Drinker isn’t just a grifter.
In fact, he’s Netflixing the establishment.
It’d be easy for him to just gripe about Star Wars, collect his superchats and ad money from people who want to hear his pithy takedowns, and do nothing else. Plenty of YouTube commentators do just that, and only that. But like Netflix, which used movies and TV shows from the legacy studios to build name recognition and its investments before striking out into producing their own content, Jordan has done the same.
And he didn’t pay a dime, or quid, or whatever funny money they use over there.
All he had to do was talk about what was getting made, and do it very well. Legacy media provided the straw, and he spun it into gold he could turn around and invest into himself. Yeah, there was some crowdfunding involved, but if he hadn’t already had the seed money and the time, this would have taken much longer.
And it’s arrived at just the right time.
While everything was crazy and buttoned down, Michael McGruther was teaching himself AI animation and Will Jordan was writing novels to turn into movies, essentially funded by the industry that hates him. What a time to be alive! So this Thanksgiving, among many other things, I’m thankful for the cultural shift and those who were ready to take full advantage of it.