I saw a great post last night from my friend Roman T. Riva:
Star Wars is DEAD
They’ve traded politics for storyline
And this is a GOOD thing
Lucas built that market up so big that even a bunch of knock offs are making big $
Writers - if you didn’t learn anything else from this tweet, I don’t know what else to tell you
I responded, “Write the story you most want to read.” The reason Lucas had such success with Star Wars was because people wanted to immerse themselves in that galaxy far, far away. Now no one wants to go there. The brand has become so tainted that some people are having a difficult time enjoying the original stories because they can’t forget what’s now become canon.
While I never had any strong affection for Star Wars, I feel bad those who did.
George didn’t really create something new. As I understand it, he couldn’t get the rights to Buck Rogers or some other pulp adventure property. Today he might content himself by making fan-films, but thankfully he had the courage to create his own story. It’s hard work, culling together things you love (car culture, Samurai films, sci-fi serials) and building a cohesive story out of that. But he did it.
In doing so, he created a large market out of niche interests.
Now the market is hungry, and Disney Star Wars isn’t delivering. Let me be very clear, people aren’t asking for better Star Wars as much as they’re asking for good stories. Maybe they don’t realize it. When I worked in the coffee shop I was the best at upselling. New hires would say, “I feel guilty getting people to spend more money.” I explained that it wasn’t our job to give customers what they asked for. We needed to give them what they wanted, and they couldn’t know what they wanted until we told them.
“You want an iced mocha? How about a lavender and mint iced mocha? Yes, that’s a thing.”
“You want more Star Wars? How about this indie novel, White Ops, by Declan Finn, that’s space adventure with none of the baggage? Yes, that’s a thing.”
Getting back to Roman’s point, the demand for something to replace Star Wars is insatiable (for now). But it has to be different. It can’t be a direct ripoff or it will carry the stench. Whatever we offer must be fresh and unique, while still satisfying. So writers, strike while the iron is hot. Tastes change, and right now, while Star Wars is on everyone’s mind, is the time if that's the sort of story you want to tell. Last year it was Indiana Jones, and next year it might be another once beloved property.
Iced mocha season only lasts so long.
Getting back to my original point, there’s no better way to immerse yourself in another world than creating your own. When I write the stories I most want to read and get them out into the world the sense of enjoyment and satisfaction is similar to having read a really great novel times two. That’s exactly what I get from the short story I sold to Cirsova which was published in Fall of 2020.
I’m more enthusiastic about the idea of a sequel than any Star Wars fan is about whatever Disney cooks up next.