When it comes to the cultural hearth, Jerry Seinfeld might know a thing or two.
While I was never devotee of his eponymous sitcom, I remember the moment it had in the zeitgeist. Its final episode was a source of speculation for weeks before it aired. I just listened to the radio and my dad’s customers and I knew it was a big deal. Years later, when Seinfeld arrived on Netflix, that was a big deal and it still shows up in list of trending shows.
We used to be a country with a hearth, where we gathered to watch the same thing.
We used to be a country with a watercooler, where we gathered to talk about it.
Now that’s all gone, and Jerry knows it. Recently he told Variety, “Film doesn’t occupy the pinnacle in the social, cultural hierarchy that it did for most of our lives. When a movie came out, if it was good, we all went to see it. We all discussed it. We quoted lines and scenes we liked. Now we’re walking through a fire hose of water, just trying to see.”
The fire hose is content, throwing up a mist of white noise that’s here now and gone in a moment.
Last week I talked about how I try to avoid “content” and only give my time to things of lasting value (unless they really, really entertain me). A show or movie that captures the entire country is an extremely rare thing now, and what I hate the most is that it’s usually because it’s bad. I listen to and watch too much pop culture commentary (speaking of effervescent noise) and nothing irritates me more than a YouTuber crowing about something offensively bad on the horizon.
They’ll get so many views trashing it.
And what’s going on in Hollywood? Seinfeld says, “Depression? Malaise? I would say confusion. Disorientation replaced the movie business… Everyone I know in show business, every day, is going, ‘What’s going on? How do you do this? What are we supposed to do now?'” They’ve lost sight of the target (middle America, in my not-so-humble opinion) and are shooting blind from their ivory towers of wokeness.
The fog of the culture war.
Ironically, the reason for his interview is that Seinfeld has a new Netflix movie coming out. I suspect he sees the ship sinking and is enjoying one last drink now that the iceberg has hit, knowing that he’s got a reservation of the life raft. “I’ve done enough stuff that I have my own thing, which is more valuable than it’s ever been.” He knows darn well no one will remember this movie a few weeks after it hits the streamer, but that he’ll always have his sitcom and stand-up comedy.
Good for him. What about the rest of us?
Seinfeld notes, “... if you have good craft and craftsmanship, you’re kind of impervious to the whims of the industry.” Here he’s speaking in the context of stand-up, but I think it applies to anyone and anything. We’ve all been created in the image of God, and God is a creator, therefore we must create more than we consume. And the beauty of it is, when we’re creating we tend to encounter like-minded creators.
Want a cultural hearth and watercooler? Start doing something and you’ll find it, though it be small.
Do it well and be impervious to the whims of the industry.