I don’t like change. I’ve never liked change. I was born well past my due date I dislike change so much. But change is inevitable, and we’re experiencing a major change in media right now. Like it or not, everything about the way our media is made, shared, and consumed is about to look very different. And at the pace things are going, all this could happen in a matter of months.
We’re witnessing the birth of something that will alter the world more than my delayed arrival did.
When the printing press came on the scene the church no longer had all the books. Suddenly they were no longer handwritten, impossible for the average person to acquire, and could be read pretty much anywhere. Generally speaking, that was a good thing. Sure there were downsides, like pornography and the proliferation of bad ideas. But by and large, the average person having access to the tools of production and the information on the page has benefited society.
What else?
The internet changed the way we live our lives. I’m old enough to remember life before it. It was a simpler time. Yet here I am, taking advantage of its benefits. One significant thing the internet has done is, which we’ve seen in recent years, is change journalism. Now we’re no longer dependant on a few major newspapers and cable channels for supplying our knowledge of current events. Citizen journalists have taken over the media landscape, using places like Twitter (now X), YouTube, Rumble, TikTok, Substack, and even Locals to provide news and commentary.
Outside of an airport, no one needs or wants CNN.
Now, with the development of AI, we’re watching another institution lose its stranglehold (note: that's two historic developments in one generation and we're living through it). Have you seen the video of the cat walking through a garden? Someone painstakingly described what he wanted to see, and the technology made it. Obviously, the possibilities for evil and deceit are almost unfathomable. But the potential good uses are equally astonishing and on par with what the printing and press and the internet did for the common man. In very short time, anyone will be able to make Hollywood quality movies without the multimillion dollar budgets.
Say goodbye to Disney, Warner Brothers, and Netflix.
There will still be a place for the bulwarks, just as the New York Times and CBS News are still with us. But not like they were. Never again. Filmmaker Tyler Perry was going to put $800 million into a new studio and has put everything on hold, telling The Hollywood Reporter, “There’s got to be some sort of regulations in order to protect us. If not, I just don’t see how we survive.” Well, his career may and may not. We’re getting into survival of the fittest territory here.
The tools and distribution are in everyone’s hands now.
Also significant is the development of augmented reality, with the release of the Apple Vision Pro and the other goggles that are sure to follow. All this new content, all these new stories, are going to be experienced differently. I haven’t had a chance to try out the new tech myself, but from what I’ve seen and heard, indie filmmakers won’t have to pull strings to get their audiences a big screen experience. Anyone and eventually everyone will have a big screen strapped to his face.
Scary? Yes. Change always is.
Not as scary for us as it is for the Tyler Perrys and Disneys of the world, though.
And with augmented reality will come more interactive entertainment, blurring the lines between video games and movies. I don’t think linear, non-customizable movies will go away, just as novels have endured, but whole new genres will be found in this new medium. I’m probably too old to fully find footing in that space. Hopefully, I’ll still be able to marvel at what others will do with it.
The options will be endless.
On the one hand, I’m looking forward to independent film being as accessible as indie publishing. On the other, I mourn the loss of the communal hearth. We’ll never have the cultural touchstones like the M*A*S*H series finale, or instantly bond with a stranger by quoting The Princess Bride. However, I’m optimistic that the culture as a whole will change when normal people start having a voice. Hollywood is failing right now because it’s just gotten too weird, telling ugly stories written and made by ugly people.
But if AI and augmented reality allow creators who love truth and beauty to flood the market with stories that reflect those values, society may yet endure. And thrive.