I don’t know about you, but I’m seeing a subtle shift in the way people are reacting to conservative media.
Maybe it started with Crowder’s attack on the Daily Wire and the revelations about his business and personal life. A shining star in our space, turns out, is a pretty scummy guy. And while the Daily Wire got out in front of his implied (and then blatant) accusations with a reasoned defense, for many fans (and let’s be clear, Crowder and DW have fans in ways that the old news outlets never did) something still didn’t feel right. Some took sides, and some took a small step back.
That movement is gaining momentum.
Like many others, I liked DW and still listen to some of their shows. They’ve done some good things for the culture and continue to do so to some degree. Andrew Klavan’s perspective keeps me grounded. Michael Knowles has some interesting perspectives. Unfortunately, DW’s front page reminds me of the SNL Stuart sketches. “LOOK WHAT I CAN DO!” It’s embarrassing. I’m not bashing them. But I’m not a fan, and more people are starting to question their enthusiasm.
Barbenheimer really brought things into focus.
Ben Shapiro did a long, long “review” of Barbie that left many people scratching their heads. Why devote so much time, energy, and bandwidth into something he knew he would hate and wasn’t made for him anyway? I haven’t watched his video, nor do I intend to, but even his friends and supporters are saying he missed the mark. It sounds as if the movie has some praiseworthy elements that he refuses to acknowledge.
It’s more fun to destroy with facts and logic than almost anything else. Well, except for one thing.
On last night’s Daily Wire Backstage Shapiro crowed: “It made me a lot of money.” It got him a shoutout on The View, too. Maybe the people saying he knows how to get clicks are right on the, well, money. Even if everything he says in his video is correct, is this the conversation we need to be having right now? How does it serve his audience, other than telling them exactly what they want to hear? It’s important to ask who is telling the story and why. I think he gave us the answer.
Hey Ben, how about a thoughtful review of Oppenheimer or Exemplum?
While the live show was going on, I was at a concert in the park with my mom. The music was beautiful, the evening was lovely, it was good for the soul. But I did check in on Twitter/X from time to time. Someone I follow, a big fan of the DW, asked why they’re advertising Black Rifle Coffee rather than North Arrow Coffee, which actually saves lives. We all know it’s because BRC has the marketing budget to afford it. Nevermind BRC’s questionable business practices, toxic work environment, and murky political stance.
Or that the coffee isn’t good.
Birds of a feather flock together, and BRC knows how to leverage patriotism into making money. I’m afraid that with them and DW we see a symbiotic relationship which is parasitic to consumers. Politics corrupts everything it touches, and the love of money is the root of all kinds of evil. Large platforms like DW would be wise to tread those waters carefully. Right now I fear they’re floundering under the weight of conflicting objectives.
Fans are starting to notice.