Playing it safe is boring.
Being bored is part of the creative process, and artists need to embrace it so that their audiences aren’t. The best writers have always worked when the rest of the world was quiet, walked for miles, lived in small towns, came from dull jobs, and often felt like outcasts. That’s a feature, not a bug. Ideas come when external stimuli are minimal and, being simple creatures, our brains have to manufacture some novelty.
We all do it. The artist knows how develop those intangible dreams into something to share.
The real danger is when there’s a failure in transmission, or the artist isn’t willing or able to work hard enough, or willing to take the risk, of bringing the idea out of the boring and into something entertaining. We’ve all read books where it becomes apparent that the author tired of the story halfway through and chose to sleepwalk to the end.
Sometimes we don’t get good stories because someone is playing it safe.
People aren’t going to movies anymore. Last week I ran a poll on Twitter asking if anyone was going to see the new Indiana Jones movie on opening weekend. I don’t have a huge reach, so it’s not terribly scientific, but the overwhelming number of respondents said no and the box office backed up my results. It doesn’t look entertaining. Superhero movies aren’t doing well. If we’ve seen one, we’ve seen them all, and no one is doing anything fresh. Pixar? Don’t get me started.
We’re bored. And maybe that’s a good thing.