Yesterday we talked about how going to the movies has been made into a pseudo-spiritual ritual. As you’ll recall, rituals help us learn social norms and give us a sense of control in the midst of chaotic events.
Once we’ve taken the popcorn and our seats in the silver screen temple, the liturgy begins. And if we’ve arrived on time, it starts not with the main event but with the movie trailers. Everyone has their favorite part of the movie-going experience, and the trailers are that for many people.
A good trailer is often better than the movie itself. We’ve all experienced that.
Let’s keep in mind that the trailers aren’t their own separate thing, but part of the experience, and that those who run Hollywood want us to have as many experiences with them as possible. They’re the pickup artist building an emotional connection to bring the target back for more, and the trailer is the opening line. The trailer is flashy, concentrated dopamine, more than we’d want for two hours, but enough to grab our attention and intrigue us. Pickup artists call this peacocking, by the way.
Trailers get us thinking about the world of the story and how we’ll fit into it.
The main purpose of my writing is to encourage audiences to engage with their media. I’m not going to say that a movie shouldn’t be watched or is forbidden. I just want people to see how things operate so that no one is deceived. If the ritual presents a social norm that shouldn’t be normal, it’s only by active participation that we can recognize the lie.
So what’s going on with M. Night Shyamalan's new movie trailer?
The trailer for Knock At The Cabin Door is his most viewed trailer yet, and as an advertisement it’s very well done. Will the movie be any good? Of course not. The man lost his artistic vision years ago and the only reason he still has a career is because now he makes movies like this: Movies that support the current agenda.
Storytelling is itself a ritual. A trailer is an incomplete story in miniature.
Every story starts in the Ordinary World, where everything is pretty much perfect. Here we see just another gay couple and their minority little girl singing happily on their way to a remote cabin. Because of its placement and our familiarity with story we’re programed to say, “Okay, this is normal.” Not too long ago you would have gotten punched in the face for saying that, but whatever.
Don’t question the narrative! Shut up! This is the new normal!
The next step in a story is the Call to Adventure with the arrival of The Herald, and here it’s Dave Bautista coming out of the woods. There’s a threat to the status quo with which our heroes must contend. The way Bautista introduces himself to the little girl is reminiscent of Boris Karlof in the old Frankenstein movie, which may be a hint about the movie’s theme.
Reason vs Fanaticism, anyone?
As the trailer progresses, we’re given the central conflict. Bautista and his racially diverse group of fanatics think they have to stop the apocalypse. Those crazy religious people, always persecuting the gays and worrying about the end of the world by supernatural means and not climate change. Why racially diverse? Because it could be anyone. ANYONE!
It would be funny if it wasn’t so insidious.
What is being presented as good and normal? Who is being demonized? Again, I’m not saying we should boycott the movie. I am saying that we should endlessly laugh at and mock this absurd presentation of normal and all the pandering that went into making it. Step back and question, is this reality? How many lovely gay couples with minority little girls have been persecuted by tatted up Ultra MAGA dudes in your neighborhood this week?
We can’t let ourselves get caught up in the ritual this time, because as Andrew Klavan said, what we imagine today becomes reality tomorrow.