This is probably going to be the first article in a series, so buckle up because we’re going for a ride.
I’ve often thought about how going to the movies is like going to church. We gather with like-minded people in orderly rows and sit quietly. We all face the same direction while a message is presented from the front. A sermon inspires us and tells of things almost beyond our comprehension. A movie, to a caveman, would itself be beyond comprehension. Movie theater popcorn is different from anything we can get at home, almost like communion (if we want to get really heretical).
Unless going to and reviewing movies is our job, it’s something like a ritual.
This morning I was listening to an interview with an anthropologist who said, “Rituals help us internalize social norms.” Why popcorn? It’s an internalized social norm. Not only do we like popcorn (I love the stuff), but we’ve been told that it’s part of the experience for so long that is part of the experience. An essential part of the experience.
Think I sound crazy? I’m just getting started.
Rituals allow us to feel a sense of control over chaotic events. In the same interview the anthropologist noted that the most successful baseball players are also the most superstitious. There’s a lot of skill required to hit a home run, but there’s also an enormous amount of luck at play. With success comes the expectation for continued success, and therefore pressure to perform. A ritual, no matter how silly, clears the mind and allows us to have a sense of control over uncontrollable events.
Stories are all about bringing order to chaos.
Part of the ritual of moviegoing is having an experience, feeling what the characters feel, learning the lessons they learn. Buying our tickets, getting our popcorn, taking our seat, all prepare our minds for the chaotic journey we’re about to vicariously experience through the screen. The movie might be predictable, or already spoiled, or one we’ve seen before, but we surrender ourselves to the experience because we get something from the experience.
Experiences add up, and experiences matter.
Pickup artists (men who aggressively pursue women using deliberate manipulation tactics) will often try to take a girl to as many places as possible on a single date to create the illusion of having spent more time with them. More experiences, more time, stronger emotional bond. Movies cut to a different camera angle, on average, every three seconds. They have multiple locations, characters, and tones. We can live a lifetime in two hours. We bond with the people on the screen.
Hollywood understands all of this.
As humans we crave meaningful experiences, we want control, we want to understand the social norms so that we can bond with others. And instead of getting it at church, we get it at the movies. I’m not anti-cinema, of course. But we have to understand the game before we can play it to win. Film will never replace religion, and just because the Powers That Be think it could or should, doesn’t make it evil. Like Shane told Joey about guns, it’s just a tool.
And if you still think I’m crazy, comparing going to the movies with a spiritual experience, just look at the Nicole Kidman ad for AMC Theaters. They want us in the seats, because it’s from the screen that they can dictate the cultural norms.