There is an ongoing debate over what movie audiences really want. On the one hand, there are those who bemoan the upcoming slate of films that are nothing but sequels and prequels. “People want original movies!” they say, and use the spectacular failure of recent comic book movies as proof. But when an original movie like the recent Black Bag doesn’t make a dent at the box office and is quietly shuffled onto streaming, the other side can say, “No they don’t.”
So which is it?
I say, both!
The average viewer likes familiarity. That’s why every night on TV millions of people watch the latest episode of their favorite procedural. Every episode is the same. Has been for years. Doesn’t matter if you’re watching Bones, House M.D., or NCIS, at the end of the day, the story beats are invariably the same. The characters fill the same archetypes.
Even if you aren’t a student of scriptwriting, you know the flow.
Engaging with a story is sometimes like singing a song. Sometimes you want to sit back and listen to a master perform, but other times you want to join in. And if the tune is simple and familiar, you can learn new words that much more easily. If the melody is complex, with tempo and key changes, it demands attention. That’s when you just sit back and appreciate someone else’s artistry.
More often than not, we’re drawn to the familiar.
We go to the movies to be entertained more than we go to be challenged.
But Hollywood seems determined to challenge us. They challenge our ideas of who are familiar are. They challenge our core beliefs about right and wrong. When they do make something that isn’t from a well established intellectual property, they challenge us to accept an unfamiliar actor, who likely isn’t attractive or charming. Why should we want to get to know this person and the character he or she is playing?
We don’t.
Mass appeal isn’t difficult. Our mainstream entertainment providers are making it difficult, probably in large part because they don’t know or understand what we want. And unless they do, people just like us will move to replace them.